I thought this video was bad because it was boring and had no story-line to it so it was quite repetitive. Also I thought the effect of the green screen was poorly done and looked very fake, what made it even worse was that it used the green screen all the way through the video which again made it look unprofessional. Another point which made this video poor was the lack of variation from cinematography and the lack of continuity by the fact that the actresses hair was blowing in the wrong direction compared to the way she was driving on the motorcycle. This video shows me things to avoid when making my video.
Beatles- Hello, Goodbye
This video was created in 1967 which was when music videos were first discovered. It shows a lot of bad points and things i must avoid when creating my video. First of all looking at the cinematography, the shots were held for to long. For example one went on for 15 seconds which would bore the audience. It was also a cycle of shots, that just kept repeating itself so we knew what we was expecting all the time. In one shot it was shot from a side persepctive of the band. It looked messy from the curtain being visible in it. Also with a mid shot of the full band the drum players head was cut of which again made it look unproffesional.
Lana del rey comes from an indie genre. In this genre it is
typical for them to do live
performances. This is presenting the performers doing what they love and it keeps
the attention on the music itself. It takes a lot of personality for someone to
play an instrument and still perform so the live performance option highlights singer’s
talents in a good way and can consequently attract an audience. However now
music has a narrative included in-between to break up the music video and make
it more interesting for the reader. As well it supports them when competing
with other artists from all genres who also do narrative videos that are based
around a story to make it more unforgettable. A narrative uses a order of
images and videos that narrate the song. This is made to makes sense to the
audience so they can follow and link with the lyrics they are listening to. It
is very popular with all genres as it leaves room for the imagination in their
videos. With a video an artist can make
it as creative as they want and is a unique way of making a music video stand
out from the rest and attracting more viewers due the many variations so you
can make it as different as they want. Also with the development of new
technology storylines can be created using special effects and after affects in
post productions to make the video realistic but exciting. Narrative videos also
keep the audience constantly entertained and can also relate more with the
artist. Narrative videos are used throughout most lana del rey videos.
Mise en scene
also helps with the creation of music videos in the indie genre. Indie artists
like lana del rey have a retro look which is created through the sets, props
and the way the singer is presented. This can be shown in Lana Del Rey’s –
National Anthem where throughout we can see her posing around her glamorous and
expensive house. Presenting the singer as a wealthy and well respected lady, it
also shows us how she wants to be perceived from her music. Costumes give
people their individuality which varies from other genres and artists. Even
though Lady Gaga is not part of the indie genre elaborate choice in clothing
creates herself her own personal identity. Makeup can also give us an
indication as to which era the video is meant to be set in. A lot of lana del
rey videos are meant to be set back a few years. For example she uses very subtle make up in
her videos with a pale face and red lipstick showing a similar look to the
50’s.
Sound is
evidently important as the video is done to make us appreciate the talent. Many
effects can be extra to the sound by creating effects like distorting it,
fading it or even added more to it to present different emotions in the video.
Diegetic sounds are also used throughout a lot of lana del rey videos by helping
to set the scene at either the end or the beginning. An example of this is in
Lana Del Rey’s national anthem as she ends the song with a small speech and it
begins with the screeching of fans.
For
cinematography close ups are generally used to introduce us to the characters
or the. Some videos may also use Close ups to focus us on the artist singing or
to make it clear to the audience what type of emotion they are trying to
portray. In a lot of Lana del rey videos this happens because they are usually
quite emotionally and always set an atmosphere for its audience. Full length
shots are mainly used because it shows the setting of the video and shows us
the artist’s outfits. This is important in lana del reys videos because she is
a style icon and her music is very unique. Crane shots are used mainly in live
performances as it allows you to get the artist from many different angles and
also helps to keep the focus on them throughout. Tilts or pans make the setting
clear and can move from left to right so we can see the full set and fully
understand the story.
Post production
helps the music video successful especially in the indie genre like lana del
rey videos as she often has an old fashioned effect. Fast and slow cuts between
each shot often show the pace of the music and make the video link well. This
helps to put across the disposition in the video and also how they want the
audience to feel. This interweaves with the editing used in the actual video, for
example in some lana del rey videos a green screen is used like in Born to die to
create a set behind and make the video look believable. Effects are often added
over the top of videos to make them look old and worn like they are being
played from old tapes, again this is a very big convention of lana del rey
videos because her persona is meant to come from the 60’s. In blue jeans a
black and white effect was used to convey this because it makes it seem more rural
and raw.
After discussing my storyline with my teacher we both agreed it would be quite complicated. Instead i have chosen to change the ending. Below is annotated lyric sheet like the last but with a different storyline to it.
I believe from research Lana Del Reys music would be aimed at young adult girls between 16-30. She is a very niche artist and her music is very unique to everything out there as she combines several genres together as found from the quote of wikipedia.
he singer has described herself as a "self-styled gangsta Nancy Sinatra". Musically, she draws influence from what she deems to be the masters of each genre, including Elvis Presley, Amy Winehouse, Janis Joplin, Nirvana,[7][8]Eminem, Bruce Springsteen, and Britney Spears,[9] as well as from poetry and film noir.[10]
Therefore she wouldn't appeal to every young girl due to this individuality. However depending on her song they each have a different style to it. Her song summer time sadness is very upbeat whereas some of her songs are slow therefore the target audience can be quite difficult to draw together.
For my video I will aim my audience for young people in todays society.
